Upcoming Courses


  • ABR
    Accredited Buyer's Representative
  • ALC
    Accredited Land Consultant
  • ALHS
    Accredited Luxury Home Specialist
  • ASR
    Accredited Seller's Representative
  • CIPS
    Certified International Property Specialist
    Certified Luxury Home Marketing Specialist
  • CRS
    Certified Residential Specialist
  • EcoBroker
  • Green
  • SRES
    Seniors Real Estate Specialist


  • e-Pro
    e-Pro Certification
  • Diversity
    At Home With Diversity Certification
  • MRP
    Military Relocation Professional Certification
  • PSA
    Pricing Strategy Advisor (PSA) Certification
  • RSPS
    Resort & Second-home Property Specialist
  • SFR
    Short Sales and Foreclosure Resource

ASR® Designation

Accredited Seller's Representative

The Accredited Seller Representative (ASR® ) designation is the original designation program devoted exclusively to enhancing professional skills necessary to meet the needs and demands of today's sellers. This designation is conferred by the Accredited Seller Agency Council to individuals who meet the education and experience requirements. Additionally, the ASR® Council requires strict compliance with professional conduct and acceptable standards while working with seller clients.

Highlights include:

  • Meeting and Exceeding Expectations of Today's Seller.
  • Identifying and Delivering "Value-Added Service" to the Seller.
  • Effectively Pricing Property in a Highly Competitive Environment.
  • Results Oriented Marketing.
  • Negotiating in the Best Interest of the Seller.
  • Contract Provisions to Protect Today's Seller.
  • Personal Marketing Strategies to Position the Seller's Agent as a Market Area Specialist.

Getting Your ASR® Designation

The ASR® (Accredited Seller Representative) Designation is awarded to real estate agents who are Candidate Members of the Accredited Seller Representative Agency Council:

  1. Successful completion of the two-day ASR ® Designation Course. Completion is defined as having met the minimum 12-hour in-class attendance requirement as well as passing the ASR® exam with a score of not less than an 80%.
  2. Documentation verifying five (5) closed transactions in which you acted solely as a seller representative (no dual agency). Any transactions closed three-years prior to taking the ASR® Designation Course or closed within three years after completing the ASR® Designation Course are eligible for credit. Documentation necessary for each of your five (5) completed transactions:
    1. MLS print-out reflecting you as the listing agent; reflecting owners name and sold information including date and terms.
    2. Copy of the closing/settlement statement confirming MLS information submitted.
  3. Submit the ASR® Designation Application, including the one-time application fee of $125. Continuing membership fees are $50 per two-year renewal. Your renewal period will be two-years from July 1st , the year following the completion of your course. Your initial membership fee is included in the price paid for the two-day course.

For More Information

About the ASR® Designation

ASR ® Agency Council
Contact: Joe Kennedy, 404-307- 3726 Email: JoeKennedy@SellerAgency.com